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✨💜 sour.ed motion 💜✨
Motion design students at @getcreated singing in harmony with @oliviarodrigo over 10 days. 🦋
With a team of fellow motion design students, we ran a week-long fan campaign on Instagram celebrating Olivia Rodrigo’s new album Sour, our handle being @sour.ed_motion. I created an AR Filter, a cinemagraph, a lyric video and a sequence of three images to conclude the campaign. I was also responsible for creating shared assets, co-creating branding guidelines, as well as scheduling and posting content.
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