Jake Bennett

This brief written by Framestore Design Studio is to design and animate the concept for the opening title sequence for the 2021 World Snooker Championships, accompanied by a pitch deck. The home of the World Championships is the Crucible Theatre in Sheffield, a celebration of the local steelworks industry and trademark of a new era.

 

The processes of steelwork often reflect the rhythm of snooker: bursts of energy, precise movements and highly advanced techniques. It is these similarities that I want to draw into focus, combining an element of history with the intensity of the action.