Freight First
Freight First is an intermediary freight broker between a shipper and a trucking company. Their difference? They handle every step from A to B, whether it be finding the optimal route in real-time, providing the best technology for sensitive cargo or providing comprehensive insurance coverage.
This is a personal project that simply started as a logo design prompt from the Logocore Thirty Day Logo Challenge, that I expanded to a brand identity project with web UI design. Created in Adobe Illustrator and XD.
When it came to the website, I considered the specific needs for a cargo shipper from a freight broker and what information is key: from the basics, to specifics on technology and equipment, and finally a quote calculator providing a simple and easy way for the user to personalise their request.
