Jake Bennett

Designing for Sustainability is an animation brief set by ethical design studio Yoke and Created Academy, to accompany EIT Food's sustainability campaign: The Trust Tracker. This campaign has the goal of making the food system more environmentally friendly, healthy, and trustworthy for the public, by influencing policy-makers and stakeholders to bring about necessary change.

 

EIT Food's brand values: positivity, community and innovation. Noticing that EIT Food has a focus on educational, entrepreneurial and charity projects, it's clear that their intention is to bring people together and build something stronger for the future. I chose to present the issues through a family-focused narrative in my animation; presenting the facts through an empathetic lens can help to impact the viewers on a personal level.